May 16, 2011 Posted by Nick on May 16, 2011 in Marketing | 0 comments

Why You Should Build an Opt In List NOW!

Every business needs customers and they are a vital cog in your business wheel, without customers you would have no business.

Not everybody who visits your website will become a customer the first time they visit your page, but they must have had some interest in your product or service to make them visit your page in the first place so this classes them as a Potential Customer.

Potential Customers are very likely to become actual customers if you keep in touch with them by letting them know about your latest items or services or awards your business has won. You can do this simply by using an Opt In List.

Your Opt-In list will allow you to legally obtain your potential customer’s email address so that you can always have them at the other end of an email so you can let them know about any developments or new products within your business. You can create your own Opt-In list so easily these days by using services such as MailChimp or AWeber.

These services will manage all of your subscribers, allow you to send the newsletters and even generate the HTML to add to your site to place the opt in form on there where your website users can subscribe. One thing you have to keep in mind is that your potential customer may not have landed on your homepage so it is best to have the opt in form on every page of your website but don’t make it the main feature as people will see this before your products.

A great idea to promote your opt in list is buy giving something away. It could be a free trial of your service, a discount voucher for your products or even something as simple as an ebook.

When your mailing list is complete you have the potential customer in your sights and it is down to you to keep them interested in your services and products. Give them excellent information that is relevant and up to date. In every newsletter offer freebies or discounts that will keep forcing them to take a look at your website and eventually they will either make a purchase or tell somebody else about your site and they will make a purchase.