Not everybody who visits your website will become a customer the first time they visit your page, but they must have had some interest in your product or service to make them visit your page in the first place so this classes them as a Potential Customer.

Potential Customers are very likely to become actual customers if you keep in touch with them by letting them know about your latest items or services or awards your business has won. You can do this simply by using an Opt In List.

Your Opt-In list will allow you to legally obtain your potential customer’s email address so that you can always have them at the other end of an email so you can let them know about any developments or new products within your business. You can create your own Opt-In list so easily these days by using services such as MailChimp or AWeber.

These services will manage all of your subscribers, allow you to send the newsletters and even generate the HTML to add to your site to place the opt in form on there where your website users can subscribe. One thing you have to keep in mind is that your potential customer may not have landed on your homepage so it is best to have the opt in form on every page of your website but don’t make it the main feature as people will see this before your products.

A great idea to promote your opt in list is buy giving something away. It could be a free trial of your service, a discount voucher for your products or even something as simple as an ebook.

When your mailing list is complete you have the potential customer in your sights and it is down to you to keep them interested in your services and products. Give them excellent information that is relevant and up to date. In every newsletter offer freebies or discounts that will keep forcing them to take a look at your website and eventually they will either make a purchase or tell somebody else about your site and they will make a purchase.

Always Choose Contrasting Colours

It is always best to choose colours that will provide just about enough contrast so that your text stands out and makes it easy to read. You should never use a light coloured font on a light coloured background as it makes it impossible to read and your main aim with your website is getting your message read and making that sale.

Don’t Try To Use Every Colour in the Rainbow

There are hundreds of websites on the internet where the designer has tried to cram in as many colours as possible when designing the site. There will be reds, greens, blues, oranges, purples and pinks all on the same screen at the same time which sends your brain into overdrive.

Try to pick 3 or 4 main colours for your site and stick to those colours (you can use shades of them).

Complimentary Colours

Complimentary Colours are colours that go well together and are usually at the opposite ends of the colour wheel.  3 of the most common sets of Complimentary Colours are:

• Yellow and Purple
• Blue and Orange
• Red and Green

As these colours are at the opposite end of the colour wheel they have a great contrast when using text with a background and make your text or logo stand out a lot more clearly then if you were using similar colours.

Chromatic Colours

Another great method (and my personal favourite) is to choose colours that are just different shades of one main colour. This means you could use Sky Blue, Dark Blue and Navy Blue together which gives off a sleek look and is often seen on corporate websites.

Natural Colours

If you are ever stuck at choosing a colour scheme then nature could be classed as a huge inspiration. Take a look out of the window at the trees, leaves and animals and see just how well some of the colours go together.